Buying
Clear communication and a steady advocate from the first showing to the closing table.
Explore buyer services →East Texas Real Estate · Johnson Realty
Real estate with energy behind it.
Buying, selling, or building in East Texas deserves a responsive agent who makes the process feel personal—not transactional.
Laney SchroederREALTOR® · Johnson Realty
A personal approach
East Texas roots.
Fresh energy.
Real follow-through.
Laney brings fresh energy, responsiveness, and a genuinely personal approach to East Texas real estate. With roots in the area and a lifelong connection to residential construction, she understands that a home is more than a transaction—it is where life takes shape.
Meet Laney →Selling
Thoughtful presentation, digital-first marketing, and hands-on communication around your goals.
Explore seller services →Land + New Construction
Explore land, new construction, and a custom-build path supported by Laney’s established partnership with Chris Schroeder of Schroeders Pennywise Construction LLC.
Explore building options →Buying or Building?
Your dream home may not be on the market yet.
Laney helps buyers explore more than existing homes. Through an established partnership with Chris Schroeder of Schroeders Pennywise Construction LLC, she regularly connects clients who decide that building from the ground up is a better fit than purchasing a pre-owned property.
Whether you already own land, need help thinking through location, or simply want to understand the custom-home option, Laney can help you explore the path and make a direct introduction to an established custom builder.
Explore the custom-build path
An added buyer advantage
Established Custom Builder Partnership
Laney’s connection with Chris Schroeder and Schroeders Pennywise Construction LLC gives buyers another path toward the home they actually want.
Marketing matters
A fresh approach to presenting your property.
Selling takes more than putting a property online. Laney combines hands-on communication with a strong interest in digital marketing, social media, and property presentation to help each listing show up professionally and reach the right audience. She listens to the seller's goals, keeps communication open, and works hard to represent the property in its best light.
ResponsiveEasy to reach and ready to communicate.
PersonalYour goals stay at the center of the process.
Digital-mindedModern property presentation and social-first thinking.
Where Laney works
Longview and the communities around it.
LongviewGilmerWhite OakSpring HillHallsvilleGladewaterOre City
Looking just outside these areas? Reach out—Laney can talk through the property and location with you.
Ready when you are